Don’t let your competition outscore you by ensuring their website has been optimized for search by voice. It’s the new face of SEO and we can help ensure that your site is properly optimized and set up for the new generation of search results.
This article highlights eight powerful strategies to improve voice search performance for your business, ensuring you stay at the top of search results and connect with your audience more effectively.
In today’s digital landscape, voice search has transformed the way consumers seek information, make purchases, and interact with businesses online. Optimizing your content to cater to this growing trend is essential for boosting visibility and staying competitive.
As voice search becomes increasingly popular, tailoring your content for natural, conversational language is key to success.
People speak differently than they type, so using long-tail keywords that mimic natural speech will improve voice search results. For example, instead of “best pizza Arkansas,” optimize for queries like, “Where can I find the best pizza in Arkansas?”
BigX Media recommends researching common conversational phrases to identify the specific words people use in voice searches.
Most voice search queries are question-based. Ensure your content answers these questions directly to enhance relevancy for voice search. Structuring content around “who,” “what,” “where,” “when,” and “how” questions increases the likelihood of capturing voice searches effectively.
Creating a dedicated FAQ section on your website can also improve voice search. By focusing on common questions and providing straightforward answers, you can position yourself as an authority while improving voice search visibility.
Local searches are among the most common types of voice queries. Focusing on local SEO can significantly help provide a better pathway in creating strategies to improve voice search rankings and help attract nearby customers.
A well-optimized Google Business Profile improves your chances of appearing in voice search results, especially for local queries. BigX Media suggests keeping your profile updated with accurate contact details, address, and operating hours to maximize local visibility.
Incorporating specific local keywords—such as neighborhood names, nearby landmarks, and city-specific terms—can help improve voice search results.
For example, if you own a bakery in Little Rock, use phrases like “best bakery near me in Little Rock” to reach potential customers more effectively.
Creating blog posts or pages that focus on local events, news, and attractions can make your site more attractive for local voice searches. This approach not only improves voice search results but also builds stronger community engagement.
While content optimization is vital, the technical aspects of your website play a huge role in voice search performance.
Since most voice searches are done on mobile devices, ensuring a seamless mobile experience will improve voice search results. Fast loading times and easy navigation are crucial here—Google’s mobile-first indexing means this directly impacts your ranking.
A slow website can be detrimental to any search ranking, but it’s particularly harmful to voice search. Optimizing your images, using compressed files, and reducing unnecessary scripts can improve page speed and, consequently, improve voice search performance.
Adding structured data, or schema markup, helps search engines understand your content better and can improve voice search visibility. With schema, you can highlight essential business information (like reviews, contact details, and product availability) that voice search engines prioritize.
Understanding what users are looking for allows you to deliver exactly what they need. Optimizing content based on user intent, such as informational, transactional, or navigational, will improve voice search relevance and make your content more effective.
Voice assistants frequently pull answers from featured snippets. By aiming to secure a snippet position, you significantly improve voice search exposure. Create concise, well-structured answers to increase your chances of appearing as the top result.
Voice search users often look for step-by-step guidance. Publishing “how-to” guides tailored to your business niche can attract this audience, helping you improve voice search performance. BigX Media recommends using numbered lists or bulleted steps for easy-to-read “how-to” guides.
Adopt a casual, conversational style in your content to align with the way people speak to voice assistants. This will improve voice search relevance and create a more user-friendly experience.
Voice search algorithms prioritize fresh and relevant information. Regularly updating your content can improve voice search rankings and keep users returning to your site. BigX Media suggests periodic reviews of your highest-performing pages to ensure the information remains up-to-date.
If your business has multiple locations, creating specific pages for each can significantly improve voice search results for local queries. Include details like hours, contact information, and relevant keywords for each location.
Voice search users are often looking for quick answers. Structuring your content to offer immediate solutions not only improves voice search relevancy but also enhances the user experience, encouraging further engagement.
If your customer base includes non-English speakers, consider offering multilingual options to broaden your reach. By tailoring content for voice searches in different languages, you can improve voice search access for a wider audience.
Optimizing for voice search is a powerful way to increase visibility, attract local customers, and enhance overall user experience. By focusing on natural language, local SEO, and technical elements, you can significantly improve voice search performance and stay ahead in a competitive market.
At BigX Media, we understand that the right voice search strategy can elevate your brand and connect you more authentically with your audience.
