A customer finds your blog post, gets the answer they came for, and leaves. Meanwhile, your site has a service page that could help them take the next step. They never saw it because the two pages don’t link to each other.
Claude Code can help you spot gaps like that. Give it a list of your public pages and a few articles, and it can suggest where a link belongs, which page it should lead to, and what the clickable words should say. You can review the ideas and add the best ones right in WordPress.
An internal link takes someone from one page on your website to another page on the same site. A good one answers the question a reader is likely to ask next. It also gives Google another path to discover the linked page. Google recommends using clear link text and making sure each important page has a link from at least one other page on your site. developers.google.com
Start with one page that matters to your business. That could be a service page, a buying guide, or an FAQ you send to customers all the time.
Say you run a heating and cooling business in Conway, Arkansas. Your post about why an air conditioner blows warm air already answers a common question. A reader who’s tried the simple checks may be ready to book a repair. That makes your AC repair page a natural next stop.
Now look for two or three other articles that serve the same reader. A post about when to repair or replace an AC might be a fit. A post about your company’s Christmas hours probably has a different job.
Make a small working folder with two things inside.
On a typical WordPress site, posts and pages live in the database. Opening your theme or plugin folder in Claude Code gives it access to those files. For this task, give it copies of the published article text so it has the content you want reviewed. Public copy and public URLs are enough. Keep passwords, customer records, and full database backups outside the working folder.
Open that folder in Claude Code and start in Plan Mode for the review. It can inspect your materials and propose changes while your source files stay intact. Claude Code Docs
The easiest way to get weak suggestions is to ask Claude to “add SEO links everywhere.” Give it a clear job instead. Tell it which pages it can use, how many ideas you want, and what makes a link worth adding.
Copy-and-paste prompt
Review the article copies in this folder and the public URLs in pages.csv.
Suggest up to five internal links that would help a reader take a useful
next step. Use only destination URLs from pages.csv. Skip a suggestion
if the article already links to that destination in its body.
For each suggestion, give me:
- The source article and section heading
- The existing sentence where the link would fit
- The suggested clickable words
- The destination URL
- Why a reader would want to click there
Use words already in the sentence when they fit. If a small rewrite
would help, show me the original and revised sentence.
Flag anything you are unsure about. Return a review table only.Read each suggestion as if you were the customer. If the link says AC repair in Conway, it should lead to a page about AC repair in Conway. If it leads to a broad services page, adjust the link text or choose a closer match. Google recommends concise, descriptive link text that gives readers and search engines context about the destination. developers.google.com
Picture this sentence near the end of your warm-air troubleshooting guide.
If the air still feels warm after you’ve checked the thermostat and replaced a dirty filter, our team can help you figure out what’s wrong.
You could revise it like this and link the bold words to the service page.
If the air still feels warm after those checks, you can schedule AC repair in Conway and have a technician find the cause.
The placement matters. A link near the top of the article may interrupt a reader who just wants to check the thermostat. A link after the troubleshooting steps meets someone who’s ready for help.
For a few approved links, the quickest path is usually to add them in the WordPress editor. Select the words you want people to click, insert the destination URL, and preview the article before you publish. If the same suggestion comes up across several articles, review each one in context before applying it.
Open the published article on your phone or in a private browser window. Follow each link and check that it opens the intended public page. Watch for a staging address, a 404 page, an unexpected login screen, or an old URL that redirects when you could link straight to the current one.
If you already track clicks in your analytics, you can measure whether readers use the new path. For example, track clicks from the troubleshooting post to the AC repair page. That tells you more about how readers use the link than a count of how many links you added.
When you publish a new service page or guide, ask two questions. Which older page should point here? And where should someone go after reading this new page?
Keep a shared list of priority pages and their current URLs. Give each page a plain-language description of the question it answers. As you add services or locations, that list gives Claude Code better material to work with and gives your team a quick way to spot links that need attention after a page moves.
For a Conway business serving several towns, a guide may lead naturally to a page for one service area. A general guide may be better suited to the main service page. Choose the destination based on what the reader knows at that moment and what they’re likely to need next.
Can Claude Code find pages with no internal links?
It can flag pages that appear to have no incoming links if you provide a full crawl report with link data. A short list of articles can reveal missing links within that sample. A crawl gives you a broader picture, including links from menus and other site pages.
How many internal links should a blog post have?
Google gives no ideal number. Add links where they answer a related question, explain a term, or help the reader take the next step. A short article may need only one or two. A detailed guide may have several useful places to link. developers.google.com
Can internal linking help with AI search?
Clear links connect related pages and help search engines discover them. For answer engine optimization, pair those links with direct answers and headings that make each page easy to understand on its own. An internal link gives a system another path to a page, and inclusion in an AI answer depends on that system.
Do I need to let Claude Code edit WordPress?
You can use it to review public content and suggest changes, then add the links yourself in WordPress. That workflow works well for business owners who want to review every change before it goes live.
If your site has helpful articles but readers rarely make it to your service pages, start with one service and three related posts. At BigX Media in Conway, Arkansas, we help businesses plan those paths as part of website design and SEO, so each new page has a clear role as the site grows.
