Let’s jump in and learn a couple of tricks that will help you to repurpose long form video content and spread them around to other networks to help you gain even more exposure and increase your audience.
Repurposing long-form video content is one of the most effective strategies to maximize your content’s value. Whether you’re an influencer, entrepreneur, or business owner, creating a single video can be time-consuming and resource-intensive. But why let all that hard work go to waste after just one post or upload? Instead, you can take that same piece of content and turn it into multiple different formats to reach more audiences and platforms.
BigX Media is here to help you get creative with repurposing strategies, ensuring that you leverage every second of your long-form video content to its fullest potential. Let’s dive into how you can do it!
Creating a long-form video requires a lot of planning, effort, and energy. After investing so much time and resources into crafting high-quality video content, you want to ensure that it continues working for you over time.
Repurpoe long-form video content allows you to:
Let’s break down some specific ways you can begin repurposing long-form video content into more digestible, shareable formats.
One of the easiest ways of repurposing long-form video content is by breaking it down into shorter snippets for social media platforms. People love bite-sized content, especially when they’re scrolling through platforms like Instagram, TikTok, or Twitter.
You can take key highlights, impactful quotes, or engaging moments from your long-form video and create 30- to 60-second clips. Add captions, use trending music, and make sure the clips are platform-optimized (vertical for Instagram and TikTok, horizontal for Facebook and YouTube). These snippets should be shareable, engaging, and visually appealing to capture attention quickly.
Pro Tip: At BigX Media, we can help you select the best moments from your videos and edit them into scroll-stopping snippets, complete with customized captions and designs that fit your brand’s aesthetics.
Podcasts are a fantastic way to repurpose long-form video content, especially if your audience prefers audio formats. By extracting the audio from your video, you can create an entire podcast episode or even break it down into a series of shorter episodes.
The best part? You don’t need to create new content from scratch. Simply record an introduction, add some audio transitions, and upload it to your podcast platform. Podcasts are ideal for audiences who love consuming content on the go, whether they’re driving, working out, or doing chores.
Pro Tip: BigX Media can assist you in cleaning up your audio, creating professional intros and outros, and setting up your podcast on various platforms, ensuring a polished, professional output every time.
If your long-form video content includes valuable information, why not repurpose it into a blog post? Writing a blog based on your video is a great way to provide a written version of your content, which can improve SEO and attract a different audience segment.
Use the transcript of your video as the base for your blog post, then refine it by adding headers, subheadings, bullet points, and more detailed explanations where necessary. Blog posts also allow you to add internal and external links, optimizing your website for search engines and driving more traffic.
Pro Tip: BigX Media’s content strategists can transform your videos into well-researched, SEO-friendly blog posts that drive traffic and engage your audience.
Infographics are a great way to visually present data, tips, or a process explained in your video. If your long-form video content covers detailed instructions, statistics, or how-to guides, an infographic is a perfect way to distill that information into a visually compelling format.
You can post these infographics on social media platforms like Pinterest or LinkedIn, where users are more likely to share informational graphics. Infographics are also great for enhancing blog posts or newsletters.
Pro Tip: With our design expertise at BigX Media, we can help you create stunning, brand-aligned infographics that make your video content visually impactful and shareable.
Sometimes the best way of repurposing long-form video content is to focus on impactful moments or quotes. Take a powerful quote from your video and turn it into an eye-catching Instagram post or story graphic. You can also use screenshots from the video to create behind-the-scenes or sneak-peek content.
These types of posts perform well on platforms like Instagram and Pinterest because they are easy to consume and can generate significant engagement when done right.
Pro Tip: BigX Media can assist you in selecting the best quotes or moments from your video and designing visually compelling posts that capture your audience’s attention.
One of the most creative ways to repurpose long-form video content is to edit it into a highlights reel. You can compile the most exciting, informative, or emotional moments from your video into a fast-paced highlights reel that you can share across multiple platforms.
Reels are especially effective on Instagram and Facebook, where short-form video content is king. This also gives your audience a reason to go back and watch the full video if they haven’t already.
Pro Tip: BigX Media specializes in creating engaging highlight reels that bring out the best moments from your long-form content. We can help you craft reels that generate excitement and draw your audience back to the full-length video.
Have a video that’s packed with valuable information or teaching moments? Why not think about repurposing long-form video content into a live webinar or Q&A session? You can use the same information you covered in the video to create an interactive event where your audience can ask questions and engage with you in real time.
Live events give you the opportunity to create a deeper connection with your audience, and you can repurpose the live session itself into even more content later on.
Pro Tip: BigX Media can help you plan and promote your webinars, providing tips on audience engagement, live streaming, and post-event content repurposing.
TikTok is a platform that thrives on short-form, engaging videos. You can easily repurpose long-form video content by breaking it into a series of TikToks. Use key moments, quick tips, or fun parts of your video and edit them down to TikTok’s time constraints.
Consider creating a series, where each TikTok focuses on one section or key point from your longer video. This encourages viewers to keep coming back for more.
Pro Tip: BigX Media can guide you through TikTok trends and editing styles to ensure that your content is not only repurposed effectively but also fits the platform’s viral culture.
If your long-form video content is particularly informative or educational, you can repurpose it into a lead magnet. For example, you could create a downloadable PDF guide, checklist, or resource based on the video’s key takeaways.
By offering this downloadable content in exchange for email addresses, you can grow your email list and continue building relationships with your audience over time.
Pro Tip: BigX Media can design professional, branded downloadable content that turns your video insights into valuable resources for your audience.
Email marketing is one of the best ways to stay connected with your audience. By Repurposing long-form video content, you can embed short clips or GIFs from your video into your email newsletters. This not only makes your emails more visually engaging but also encourages recipients to click through to your full video or blog post.
By giving a sneak peek of the content, you can entice your audience to watch the full video or take the next step in your marketing funnel.
Pro Tip: BigX Media can create custom email marketing campaigns that incorporate repurposed video content, boosting your open and click-through rates.
If you’re presenting at a conference, webinar, or internal meeting, why not turn your long-form video content into a slide deck? You can break down the key points from the video into slides and use them to educate your audience in a different format.
Slide decks are perfect for sharing on platforms like LinkedIn or Slideshare, where people look for more professional or informative content.
Pro Tip: BigX Media can help you design professional slide decks that communicate your message clearly and effectively, allowing you to repurpose your video content for educational and presentation purposes.
If you’re active on LinkedIn, repurposing long-form video content into a written article is an excellent way to reach your professional network. LinkedIn articles allow you to go in-depth on a particular subject, and the platform’s algorithm favors longer, informative content.
Take the key points from your video, expand on them with additional insights, and turn them into a detailed article that you can publish directly on LinkedIn.
Pro Tip: At BigX Media, we can assist you in crafting polished LinkedIn articles that establish your authority and expertise within your industry.
There’s no need to limit your long-form video content to a single platform or format. By repurposing it into various forms, you can significantly extend its lifespan, reach more people, and increase engagement. From social media snippets to blog posts, podcasts, and webinars, the opportunities are endless.
Repurposing long-form video content also saves you time and ensures that you’re making the most out of every video you create. If you’re looking for a partner to help you get started with creative repurposing ideas, BigX Media is here to assist you every step of the way. With our expertise in content creation, editing, and design, we can help you transform your videos into multiple formats, allowing you to reach your audience across various platforms and keep them engaged.
Are you ready to repurpose your content like a pro? Let BigX Media help you unlock the full potential of your long-form video content and drive more engagement, traffic, and conversions.
