Using Speakable Schema is a structured data markup that identifies sections of your webpage content suitable for text-to-speech playback by smart voice assistants like Google Assistant, Alexa, and Siri. For small to medium businesses in Conway, Arkansas, this markup helps your content get selected and read aloud when people ask voice assistants questions related to your products, services, or local expertise.
If you own a business in Conway, Arkansas—whether you’re running a restaurant on Oak Street, a retail shop near Hendrix College, or a service company serving Faulkner County—you’ve probably noticed more customers using voice search. They’re asking their phones, smart speakers, and car systems questions like “best barbecue near me” or “HVAC repair Conway AR.”
Using Speakable Schema gives you a competitive advantage in this growing market. This special type of structured data markup, developed by Schema.org in collaboration with Google and other tech companies, tells smart voice assistants exactly which portions of your webpage should be read aloud when someone asks a relevant question.
Think of it this way: when someone in Conway asks their Google Assistant “What are the top attractions in Conway?” and your tourism blog has speakable schema properly implemented, the assistant knows precisely which summary paragraph to read—rather than trying to parse your entire page and potentially skipping you entirely.
For small to medium businesses competing in the Conway market, this technology levels the playing field. You don’t need a massive marketing budget to get heard; you need smart implementation of Using Speakable Schema and content optimized for how people actually talk.
Voice commerce and voice-activated search grew significantly from 2020 through 2024. According to industry research, over 50% of smartphone users engage with voice search regularly, and smart speaker adoption continues climbing. In a community like Conway, where personal recommendations and local expertise matter, being the business that smart voice assistants quote can dramatically increase your visibility and credibility.
The speakable specification focuses on news articles and blog content primarily, but creative business owners are finding ways to apply these principles to service pages, FAQ sections, and local guides. The key is understanding that smart voice assistants prefer concise, authoritative, conversational content—exactly what Using Speakable Schema helps you highlight.
Smart voice assistants have fundamentally altered how people discover local businesses. Instead of typing “Italian restaurants Conway AR” into a search bar, customers now ask conversational questions: “Hey Google, where can I get good pasta in Conway?” or “Alexa, find me a plumber near Hendrix Village.”
These voice queries are typically longer, more specific, and more question-based than typed searches. They’re also more likely to include local intent—people using voice search often need immediate, nearby solutions. For Conway businesses, this represents a golden opportunity.
When you implement Using Speakable Schema correctly, you’re essentially raising your hand and saying “I have the answer to that question” in a format that smart voice assistants can easily process and deliver. Google Assistant, which powers many Android devices and Google Home speakers prevalent in Arkansas households, particularly rewards well-structured, conversational content that directly answers user questions.
Understanding how someone goes from voice query to visiting your business helps you optimize your speakable content. Here’s the typical journey:
By Using Speakable Schema, you’re optimizing for step 4—making it easy for algorithms to identify your best, most answer-worthy content.
Conway’s business landscape has unique characteristics that make Using Speakable Schema particularly valuable. As home to three colleges (University of Central Arkansas, Hendrix College, and Central Baptist College), Conway has a young, tech-savvy population comfortable with voice technology. Students and faculty regularly use smart voice assistants for everything from finding study spots to ordering takeout.
Additionally, Conway’s position along Interstate 40 means you’re capturing not just local residents but travelers passing through who rely heavily on voice navigation and local search. A well-optimized voice presence can capture “near me” searches from people who’ve never heard of your business before but need exactly what you offer right now.
The Conway market is also competitive but not oversaturated. Unlike larger cities where dozens of businesses fight for the same voice search results, Conway offers a sweet spot: enough search volume to matter, but few businesses currently optimizing for voice. Early adopters of speakable schema markup gain significant first-mover advantage.
Conway businesses should create speakable content around:
Each of these topics can be structured with Using Speakable Schema to maximize voice search pickup.
Here’s where things get exciting for busy Conway business owners: you don’t have to be a professional writer to create excellent voice-search-optimized content. Large Language Models (LLMs) like Google’s Gemini, Anthropic’s Claude, and OpenAI’s ChatGPT can serve as your personal content creation assistants.
These AI tools understand conversational language patterns because they’re trained on billions of examples of how people actually communicate. When you’re implementing Using Speakable Schema, you need content that sounds natural when read aloud—exactly what LLMs excel at generating.
Smart voice assistants and LLMs share common DNA. Both are designed to understand and generate natural human language. Both prioritize clarity, directness, and conversational tone. When you use an LLM to help create content for voice search, you’re essentially using one AI to create content for another AI to read—and humans to understand.
The advantage for Conway business owners is speed and quality. Instead of spending hours crafting the perfect FAQ answer or blog introduction, you can use an LLM to:
When combined with Using Speakable Schema markup, LLM-generated content can significantly increase your chances of being selected by smart voice assistants.
Let’s walk through the practical steps of Using Speakable Schema on your Conway business website. Don’t worry—this isn’t as technical as it might sound, and if you work with a local web developer or use platforms like WordPress, the process becomes even simpler.
Start by reviewing your website content and identifying sections that:
For a Conway restaurant, this might be your “About Us” section describing your cuisine, or a blog post about your signature dishes. For a service business, it could be FAQ answers or service descriptions.
Speakable schema can be implemented using three formats:
JSON-LD is preferred because it keeps your markup separate from your visible content, making it easier to manage and less likely to break your page design.
Here’s a basic JSON-LD example for Using Speakable Schema:
In this example, the cssSelector property tells smart voice assistants to look for HTML elements with the classes “speakable-summary” and “voice-friendly-intro” when determining what to read aloud.
Alternatively, you can use xpath instead of cssSelector if you’re more comfortable with that notation.
Once you’ve defined your speakable selectors, add those CSS classes to the actual HTML elements you want read aloud:
Remember that smart voice assistants have limited attention spans—just like people do when listening. Your speakable sections should:
This is where LLMs become invaluable helpers, which we’ll explore next.
Google’s Gemini models (available through Google AI Studio and the Gemini app) are particularly well-suited for creating content optimized for Google Assistant and voice search. As of November 2025, Gemini offers several model tiers, with Gemini 1.5 Pro and Gemini 2.0 Flash providing excellent capabilities for content generation.
Here’s how a Conway business owner might use Gemini to create voice-optimized content for Using Speakable Schema:
Prompt example: “I own a landscaping business in Conway, Arkansas. Write a 50-word conversational summary explaining our services that would sound natural if read aloud by a smart voice assistant. Focus on residential lawn care, seasonal cleanup, and tree trimming services we offer to Faulkner County homeowners.”
Gemini will generate concise, natural-sounding content that you can then mark up with speakable schema. The advantage of using Google’s LLM is its understanding of how Google’s own voice products process information.
One unique advantage of Gemini is its ability to process images alongside text. If you have photos of your Conway business, products, or services, you can upload them to Gemini and ask it to generate voice-friendly descriptions based on what it sees. This is particularly useful for retail businesses, restaurants with visual menus, or service companies wanting to describe completed projects.
Example prompt: “Here’s a photo of our Conway bakery’s interior. Write a 40-word description that sounds warm and inviting when read aloud, mentioning the family-friendly atmosphere and fresh-baked goods.”
Conway businesses already using Google Workspace can leverage Gemini directly in Google Docs. Simply enable Gemini in Docs and use prompts like “Help me write a voice-search-friendly introduction to our Conway hardware store” while drafting your speakable content.
The iterative nature of conversing with Gemini lets you refine outputs until they’re perfect for voice playback. You can ask follow-up questions like “Make that shorter” or “Make it sound more casual” until the content fits your brand voice and meets speakable schema best practices.
While Google’s Gemini is a natural choice for Google-centric optimization, Anthropic’s Claude and OpenAI’s ChatGPT offer powerful alternatives with their own strengths for creating speakable content.
Claude, developed by Anthropic, excels at producing natural, conversational content that avoids AI-sounding clichés. For Conway businesses implementing Using Speakable Schema, Claude can help you:
Example Claude prompt: “I run an auto repair shop in Conway, AR. Our customers often ask how often they should change their oil. Write a 60-word answer that’s accurate, friendly, and sounds natural when read aloud by a voice assistant. Mention Arkansas driving conditions.”
Claude’s outputs tend to be less formulaic and more human-sounding, which is exactly what you want when optimizing for voice playback.
ChatGPT, particularly the GPT-4 models, offers versatility and strong understanding of local business contexts. Conway business owners can use ChatGPT to:
Example ChatGPT prompt: “Write three different 45-word descriptions of a family dentistry practice in Conway, Arkansas that would work well for voice search. Each should answer the question ‘What makes your dental practice different?’ in a warm, conversational tone. Mention gentle care for children and flexible scheduling.”
There’s no rule saying you must use only one LLM. Savvy Conway business owners might:
This multi-LLM approach gives you the best of each platform’s strengths when implementing Using Speakable Schema.
After implementing Using Speakable Schema on your Conway business website, you need to verify everything works correctly. Google provides free tools that make validation straightforward.
Google’s Rich Results Test (search for “Google Rich Results Test” or visit search.google.com/test/rich-results) allows you to:
Simply enter your Conway business page URL and look for the “Speakable” section in the results. Green checkmarks mean you’ve successfully implemented the markup; errors will be highlighted with explanations.
Schema.org also offers a validation tool at validator.schema.org where you can test your structured data. While Google’s tool is more important for Google Assistant optimization, the Schema.org validator helps ensure your markup follows official specifications.
Once your pages are indexed, Google Search Console provides insights into how your structured data performs. Navigate to the “Enhancements” section to see:
For Conway businesses tracking local search performance, Search Console also shows which queries trigger your content, helping you understand what voice searches you’re capturing.
Don’t forget the most important test: actually using smart voice assistants to search for your business and services. Try queries like:
If your content is read aloud, Using Speakable Schema is working! If not, you may need to refine your content or adjust which sections you’ve marked as speakable.
Let’s look at practical examples of how different Conway businesses might implement Using Speakable Schema successfully.
Speakable Section (marked up in HTML): “Downtown Conway’s Main Street Grill serves authentic Southern comfort food made from Arkansas ingredients. Our fried catfish and homemade cobblers have won local awards three years running. We’re open Tuesday through Saturday, 11 AM to 9 PM, with a family-friendly atmosphere and outdoor patio seating.”
Why it works: This 50-word section answers multiple voice queries (“What’s good Southern food in Conway?” “When is Main Street Grill open?” “Family restaurants near me”). It’s concise, conversational, and includes local context.
Speakable Section: “Arkansas Comfort Systems provides 24/7 emergency HVAC repair throughout Faulkner County. We service all major brands, offer same-day appointments for Conway residents, and guarantee our work for one full year. Family-owned since 2010, we understand Arkansas weather challenges.”
Why it works: Addresses common pain points (emergency service, local availability), establishes credibility (family-owned, experience with local climate), and uses conversational phrasing perfect for voice playback.
Speakable Section: “Conway Outdoor Supply is your local headquarters for camping, fishing, and hiking gear. Located near Lake Conway, we carry everything from kayaks to trail maps. Our expert staff knows the best fishing spots in Faulkner County and can recommend gear for Arkansas conditions.”
Why it works: Connects the business to local geography (Lake Conway, Faulkner County), establishes expertise, and uses natural language that smart voice assistants can easily parse and deliver.
Notice what these examples share:
These elements make Using Speakable Schema effective for capturing voice search traffic in the Conway market.
Even with the best intentions, Conway business owners sometimes stumble when implementing Using Speakable Schema. Here are the most frequent mistakes and how to avoid them:
Voice assistants typically read 20-200 words, with 40-80 words being the sweet spot. If your speakable section runs 300+ words, it won’t all be read aloud, defeating the purpose.
Solution: Use LLMs to condense longer content into concise, voice-friendly summaries. Ask Gemini, Claude, or ChatGPT to “summarize this in 60 words suitable for voice playback.”
Content that sounds like an advertisement (“Best business in Conway!” “Unbeatable prices!”) tends to be skipped by smart voice assistants in favor of more informative, neutral content.
Solution: Focus on helpful, factual information. Answer questions rather than selling. Smart voice assistants prefer authoritative content over marketing copy.
Many Conway customers use voice search on mobile devices while driving or multitasking. If your speakable content doesn’t provide immediately actionable information (location, hours, phone number), you’re missing opportunities.
Solution: Ensure speakable sections include practical details. If someone asks about your business while driving down Interstate 40, give them what they need to visit or call right now.
Hours change, services expand, and seasonal offerings shift. Outdated speakable content damages your credibility and confuses customers.
Solution: Review your speakable sections quarterly. Set a calendar reminder to verify all information remains accurate, especially for time-sensitive details like hours or seasonal services.
Conway customers use various devices: Android phones (Google Assistant), iPhones (Siri), Amazon Echos (Alexa), and others. What works perfectly for Google might not perform as well elsewhere.
Solution: Test your content with multiple smart voice assistants when possible. While you can’t control all platforms equally, understanding how each interprets your content helps you write more universally effective speakable sections.
Marking every paragraph on your page as speakable dilutes effectiveness. Smart voice assistants need clear signals about your best, most relevant content.
Solution: Be selective. Choose 1-3 sections per page that truly answer common questions or provide essential information. Quality over quantity wins with Using Speakable Schema.
